About Us

At Vela Italy, jewelry is more than an accessory — it’s a feeling, a memory, a moment that stays with you.

Founded by Brad Sterman, whose journey in fine jewelry began in 1985, Vela Italy was born from a lifelong passion for diamonds, craftsmanship, and the belief that true beauty connects on an emotional level. From the very first piece, Brad understood that jewelry isn’t just worn — it’s experienced.

Inspired by his Italian heritage and deep love for Italy’s artistry, elegance, and way of life, Brad created a brand rooted in passion and purpose. The name Vela — Italian for sail — symbolizes freedom, discovery, and the courage to follow your own path. It reflects the spirit behind every Vela Italy design.

The Vela Lifestyle is about living beautifully and unapologetically. It’s laughter shared with friends, confidence felt the moment a piece touches your skin, and elegance that feels effortless rather than forced. Our jewelry captures the romance of Italy — sunlit coastlines, moonlit evenings, and timeless craftsmanship designed to be cherished.

Through Vela & Veno Live w/ Brad, that spirit comes to life. Each live show is a celebration of connection, storytelling, and fine jewelry — a place where community meets passion, and every sparkle has a story.

Every Vela Italy piece is thoughtfully selected and crafted to evoke emotion, inspire confidence, and mark meaningful moments — whether it’s love at first sight or a memory made to last.

Vela Italy is not just a jewelry brand. It’s a lifestyle inspired by passion, guided by elegance, and designed to tell your story.

Style and play the Vela way!