VELA is jewelry inspired by Italy, chosen with heart, and shared personally by Brad & Linda.

At VELA, jewelry is more than something you put on. It is a feeling — a memory, a conversation, a little spark of confidence, and sometimes the piece that reminds you of a moment you never want to forget.

VELA was created by Brad Sterman, whose journey in fine jewelry began in 1985. After decades of helping people choose pieces for life’s important moments, Brad understands that jewelry is never only about metal, stones, or design. It is about how a piece makes someone feel when they wear it.

Brad’s Story

Brad’s love of jewelry has always been personal. He believes the right piece should feel beautiful, approachable, and meaningful — something you can wear with confidence, gift with intention, and remember long after the moment has passed.

That belief is at the center of VELA. Every collection is selected with an eye for elegance, wearability, and emotional connection. The goal is not to overwhelm customers with endless choices. It is to help customers discover pieces that feel right for their style, their story, and the way they want to show up in the world.

Linda and the VELA Feeling

Linda and I have always believed the most meaningful moments are often the simplest ones—sharing dinner with friends, walking through an Italian piazza, discovering beautiful craftsmanship, and creating memories that stay with you long after the trip ends.

Those experiences inspired us to build VELA around that same feeling: jewelry that becomes part of your story and reminds you of life’s beautiful moments.

Inspired by Italy

The name VELA comes from the Italian word for sail. To Brad, it represents movement, discovery, freedom, and the courage to follow a path that feels meaningful.

Italy inspires the VELA world — its historic streets, evening piazzas, warm conversations, effortless beauty, and the way simple moments can feel unforgettable. VELA carries that feeling into jewelry: pieces chosen to feel elegant without being stiff, polished without being impersonal, and beautiful without losing warmth.

The VELA Mission

VELA exists to help customers feel connected to the jewelry they choose. Whether you are selecting a bracelet for yourself, a meaningful gift, or a piece you discovered during a live show with Brad, the mission is the same: make jewelry feel personal, memorable, and easy to love.

• Curated collections with a clear point of view.
• Jewelry that feels wearable, emotional, and giftable.
• A warm shopping experience led by real people.
• Italian-inspired storytelling that gives every piece more meaning.
• Personal guidance through Live with Brad.

We invite you to explore the collections, join Brad live, and discover the pieces that speak to you. VELA is not just about what you wear. It is about the feeling you carry with you.

Shop the Collections   |   Join Brad Live